Thursday, October 23, 2014

Email Marketing : Blacklisted

October 19, 2011 by  
Filed under Email Marketing If your mail server has been blacklisted, email you send may not be delivered. Email blacklists (ealtime blacklist, DNSBL or RBL) are a common and easy way of reducing spam. “Blacklists help keep away spam and unsolicited email by giving mail providers a list of bad email senders in which they can then simply automatically block and keep away from in-boxes and or email servers. The main CON for using blacklists is that sometimes legitimate email providers can get on a blacklist. There is no formal governance for monitoring what blacklist publish. Tools to check if your IP space is on a blacklist: (PAID) | (FREE) Some blacklists are more important not to be on than others, here are ones you should pay attention to: MAPS | URIBL | SURBL | SpamHaus | Spamcop | CBL | BARRACUDA | UCEPROTEC | INVALUEMENT Things to do to AVOID getting on a blacklist: Not using a confirmed opt-in, Using a hosting provider known for sending bulk email, Ignoring unsubscribes, Blindly running an email marketing server, and last but not least : Buying an e-mail list, Companies who can help you not get on a blacklist:,, Companies that can help monitor reputation: (FREE)
Video Rating: 4 / 5

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