Saturday, January 30, 2016

Essential Information for Increasing Your Opt-in Subscribers.

September 16, 2011 by  
Filed under Marketing

Finding new ways to keep as well as increase their subscriber base is the goal of every email list owner. Regardless of what you want people to opt-in to, whether it be a newsletter, ezine, or anything, is important to make sure those things are getting the attention of the targeted audience and then take the steps you need to raise your conversion rate. Simple steps are all it takes so you too can boost the level of your opt-in list as explained in the article below…

Drive Traffic Through Social Media: A major reason for failure in converting visitors into opt-in subscribers is that the source of traffic isn’t high quality. You want to direct targeted traffic to your subscriber form so more of your visitors will give away their contact information so they can get on your list. Social media should be at the top of your list out of variety of ways to get a consistent flow of targeted traffic. It is easier to approach your audience using social media to ask them to sign up for your newsletter, ezine, or your email list than it is to convert visitors that you don’t have a relationship with. By using sites like Facebook and Twitter, the traffic is already qualified, so you have a better chance of increasing your subscriber numbers.

Make Use of Split Testing: So you can achieve better results from your efforts to gain more subscribers, follow the basic rule of doing split tests.

A simple way to do this is to create two subscription forms and test to see which one converts better. If you want consistent results, its better if you don’t rely on your intuition or what you think is right. To make sure that you subscriber numbers are increasing, watch your stats to see what they say and take the needed calculated steps. So how do you really go about this process? The tool Google Analytics is the the most widely used tool by Internet marketers to effectively track traffic and conversions and to see how well their efforts are paying off. You can use a service like Aweber that has a tracking system built in so that you don’t have to anything extra. Leverage Your Email Signature: What better way to ask for people to sign-up for your newsletter than through your email signature? A person you are exchanging email with probably already knows you or is being introduced to you.

So how does this help to increase the number of subscribers? It’s simple -if your content is great, your subscribers will tell others and you’ll start to get more exposure through word of mouth marketing. Build your marketing with content rather than putting in big amounts of effort into promoting your newsletter. Because they know just how to do this, companies like Volkswagen and Apple brands are able sell themselves. It doesn’t take a large corporation to leverage the power of word of mouth marketing-you just have to make sure that you content is fantastic and the rest will happen.

Focus on getting quality subscribers to your opt-list because in the end, it’s not the size of your list that matters but how targeted it is.

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