Sunday, October 19, 2014

Facebook Ads Marketing Book Unveiled at #SESSF

November 8, 2011 by  
Filed under Facebook Marketing

Duluth, MN (PRWEB) August 17, 2011

aimClear CEO, Marty Weintraubs highly anticipated Facebook marketing book, Killer Facebook Ads, (Wiley/Sybex 2011), debuts today at #SES San Francisco. This no-nonsense guide focuses on sharing aimClears internationally known targeting mojo, killer creative and workflow hacks. Early reviews are overwhelming positive.

I am extremely excited to finally be able to introduce my book to the world and no better way then to unveil it at SES San Francisco amongst many of my peers and colleagues, said Marty. It has been a long, very rewarding process and I could not have done it without the encouragement and incredible support from my family, Sybex, our aimClear team and dear friends.

Killer Facebook Ads includes numerous insider tips and tricks, practiced and perfected by some of the most creative online marketers in the world, covering techniques ranging from fundamental skills to super advanced tactics. Understanding that Facebook Ads targeting reaches way past the literal, and deep into users personas is the first step in knowing that Facebook can be a major platform/tactic for supporting any type of branding, sales, public relations and/or marketing campaign. Killer Facebook Ads captures the essence of Facebooks advertising power.

Whats really important about Facebook is that it was first-to-market with a forward-thinking advertising product based on social-graph data pointswhich, turns out, do an excellent job of profiling people. Never before were advertisers able to serve ads targeted to such an extraordinarily focused grid of tangible human behaviors, as advised by the their physical undertakings. The accomplishment is nothing short of anthropological in nature. For this moment in time, Facebooks reach and targeting muscle represents the uncontested gold standard for new-world contextual targeting.

Bottom line and what all marketers need to know, inexperienced and experienced alike, is that Facebook Ads can be an important channel tactic, with a serious and rightful place in the marketing mix, said Marty. Whats important is that we, as marketers, seize this opportunity now, do not wait, do not be afraid, the future is here.

For a small taste of techniques that are featured in this book, be sure to check out Martys presentation on Killer Facebook Targeting Tactics at #SES SFO today at 9:30 AM PT. The book is currently available, shipping on Amazon.com and downloadable for Kindles.

About aimClear?

aimClear is an online marketing agency based in Duluth, Minnesota, with offices in St. Paul, Minnesota. The company specializes in paid and organic search and contextual online marketing for clients ranging from small start-ups to iconic household names. The aimClear team consists of accomplished international speakers and industry thought-leaders. For more information, please visit http://www.aimclearblog.com or contact us on Twitter @aimClear.

About SES Conference & Expo

The SES conference & expo draws thousands of marketers and agency professionals and focuses on education. Topics covered include Search Marketing (including SEO, PPC management & Social Media), keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization and usability.

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