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“Facebook Advertising: How to Build, Test, Optimize for Success” – Webcast July 19 at 1 PM EDT

August 10, 2011 by  
Filed under Facebook Marketing

Facebook Advertising – Live Webcast July 19

Redding CT (PRWEB) July 07, 2011

On Tuesday, July 19 at 1 PM EDT Search Marketing Now presents “Facebook Advertising: How to Build, Test, Optimize for Success,” a free webcast featuring Addie Conner of SocialCode Inc. This webcast is free and is sponsored by Acquisio.

Registration is open at Search Marketing Now.

Facebook advertising continues to be hot — as marketers and advertisers see positive results from their campaigns.

In this webcast Addie Conner will explore how to build, test, and optimize ads for Facebook. She’ll demonstrate how to build ads so they can be optimized. She’ll also cover why — and how — Facebook advertising is different from PPC advertising; what advertisers need to know about ad testing and optimization; and, how to avoid Facebook ad fatigue.

Addie Conner is Vice President of Advertising at SocialCode, Inc., an agency specializing in Facebook Advertising, and a division of the Washington Post. In her role at SocialCode, Inc., Addie manages hundreds of thousands of ads on Facebook weekly. She is a regular speaker at industry events.

This webcast is sponsored by Acquisio. The Acquisio Performance Media Platform helps marketers buy, track, manage, optimize, and report on cross-channel media including search, display, and Facebook. With $ 500MM+ in ad spend managed, Acquisio is the multi-channel advertising solution preferred by agencies demanding an integrated way to manage all advertising tasks, including purchasing and conversion tracking. For more information, visit

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo – SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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