Monday, May 4, 2015

Five Strategies to make a good website a great web site

August 16, 2011 by  
Filed under Marketing

Any person can conjure up a functional website as we have access to the appropriate technology. The problem is that the great majority of the websites one comes across on the net are rubbish. These tips will make sure that yours does not become a part of debris on the internet:

1. Make it notable

Make sure that a viewer perceives your site to be an informing experience. People tend to retain info and view the source with more significance if they learn something that can be conveyed in a social conversation. This also helps with word-of-mouth and viral marketing if you create something engaging which will leave a lasting impression on your target prospects.

2. Segment your target audience

Remember who your key components are and always do not forget how they will most probably receive a message. If you have 3 broad buyer groups, create visible effects that may lead the website user down a particular path thru the internet site. Confirm you've got the right graphics and brand names on the right pages. It is generally not what one says, but how one says it.

3. Don’t go haywire with colo urs

Use standard colors and text. Using intricate text and colours sounds right as it pulls attention but this is only serviceable if all PCs can display this attractive attribute. Some colours are easier to read on a screen than others.

4. Make it simple

Don’t begin adding 1000 pages if you do not have a clear content plan. If the customer has a lot of data, make sure you agree on page groupings and navigation beforehand. In this case, it is best to recommend the client about how website users will see their pages. Readers only skim thru net pages till they see something that is applicable to their specific search.

5. Remember the fundamentals

Some web designers get so wrapped up in animation, effects and sound that they forget some of the most simple details of building a domain. Always have a section designated for contact information. It doesn't matter why individuals wish to contact the owner of the website, as long as they are enabled to do so. The interactive side of the web needs to be exploited so the positive effects of two-way communication can be made use of.

With all the sofisticated tools at our finger tips, shoppers predict more from organisations. They want an interactive experience of the organisation where they can actually get a feel of the culture and what an organisation stands for.

Horace France is an Internet Marketing Consultant with WSI – Internet Visibility Consulting in the UK

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