Sunday, October 26, 2014

Four Ways to Find the Right Email Marketing Solution for Your Sales Team

September 15, 2011 by  
Filed under Email Marketing

by aquababe

Four Ways to Find the Right Email Marketing Solution for Your Sales Team

Four Ways to Find the Right Email Marketing Solution for Your Sales Team

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles

Publish Article

0 && $ .browser.msie ) {
var ie_version = parseInt($ .browser.version);
if(ie_version Login

Login via

My Home
Sign Out



Remember me?
Lost Password?

Home Page > Business > Online Business > Four Ways to Find the Right Email Marketing Solution for Your Sales Team

Four Ways to Find the Right Email Marketing Solution for Your Sales Team

Posted: Sep 15, 2010 |Comments: 0


Businesses large and small are making email marketing a core part of their marketing and sales strategies.  To fill this growing demand email marketing software vendors are offering a wide array of options to choose from.  Companies trying email marketing for the first time and even seasoned professionals can find these options confusing.

In fact, many first-time email marketing buyers can be steered toward unfortunate trade offs in implementing their campaigns in order to “fit” the pricing and limitations offered by their email marketing vendor.  Understanding the limitations of your email marketing solution in advance of vendor selection can prevent unnecessary delays and costs and make the difference between success and failure in email marketing.

Below are 4 questions any buyer should ask potential email marketing vendors when selecting the right fit.

#1 – How many emails can I send?  How often?

Most vendors base pricing on the volume of emails sent.  Most commonly, a monthly subscription permits sending a certain number of emails.  Plans are sometimes based on the list size.   It’s crucial to understand packages and limitations clearly.

Planning for success in email marketing means companies should expect to add every potential customer and influencer within their market segment to their email marketing list over time.  With some pricing plans, this success can be penalized.

# 2 – What are the costs of exceeding the emailing sending limits?

In order to encourage customers to opt for more expensive options, often prohibitive per email charges apply when limits are exceeded.  These charges can far exceed the base monthly subscription amount.  Charges can accrue when –

The total volume of emails sent in a month exceeds a limit.
The number of emails sent to the same recipient list in a month exceeds a limit.
When additional prospects are added to the email marketing software, regardless of whether they are sent emails.


# 3 – How difficult will it be to exchange information with the sales team?

Most solutions are designed to be used by one or two individuals, typically the marketing staff, administrative assistant and sometimes an executive.  This leaves customer facing staff like sales people and customer service reps out of the loop.  Businesses commonly rely on their sales staff to provide contact information for new leads for addition to the email marketing solution.  Even when the sales team uses a contact management or CRM solution to manage leads and customers, adding new contacts to the email marketing solution can be challenging.  A periodic export of email addresses from the CRM can be challenging.  Issues arise with duplicate contacts, contacts with changed emails and other data management problems.

In addition, changes in customer status can result in inappropriate emails being sent to customers.  For example, a new customer could receive emails offering discount pricing at a lower price point than their recent purchase.  Ideally, email marketing campaigns should be specifically geared for prospects in each “stage” of the buying process and should be changed as frequently as customer status changes.

Finally, email marketing solutions often provide valuable intelligence about customer behavior.  Who opened the email?  Who clicked on the “Buy Now” link?  This intelligence can be tremendously valuable to the sales team.  However, there must be a simple and automatic method to alert the sales team of these opportunities.  Of course, moving a list of prospects who clicked on a link in an email from the email marketing solution into the sales team’s contact management or CRM system is hindered by the same data management issues discussed above.

# 4 – Can the email marketing campaigns be automated?

Email marketing is most effective when implemented as a campaign, rather than a blast.  Mass email blasts soliciting a purchase can easily be perceived as annoying spam by customers.  However, a series of emails each highlighting common “pain points” of customers and suggesting solutions can be highly valued by a business’ target market.  Of course, a campaign requires consistency and specific timing to be most effective.  Many email marketing solutions require the user to execute a campaign as a series of individual email blasts, leaving the user to manage lists and remember schedules on their own.

Some email marketing solutions offer “schedule it and forget it” capabilities that allow the user to select a group of prospects or customers, start a multi-step email campaign one time while the email marketing system automatically sends emails at the appropriate time to the selected customers.

Even after considering these questions, choosing an email marketing solution can be daunting.  Many businesses know they need to implement email marketing but, having virtually no experience with it, just aren’t sure how they’ll create their campaigns in the first place. That’s why we’ve created the SalesNexus Sales Mastery Institute.  In the Institute, SalesNexus subscribers have access to articles, ebooks, webinars and more expertise in email marketing, selling, sales management and CRM.

In fact, we’ve planned a webinar to eliminate the road forward in creating winning marketing campaigns – “Marketing MBA in 50 minutes for Sales Executives” will focus on the basics of targeting your market, lead generation methods and developing compelling offers that your best prospects will respond to.  You can join the webinar on Thursday, September 30, at 2pm Eastern for at no charge.  Register for the webinar here.

Start increasing your traffic today just by submitting articles with us, click here to get started.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!

About the Author:

About SalesNexusSalesNexus, located in Houston, Texas is a privately held software development company dedicated to customer relationship management (CRM), sales force automation and marketing automation for small- to mid- size businesses. The SalesNexus web based CRM enables sales teams to generate more leads, close more sales and keep customers longer.  SalesNexus’ unique combination of CRM and Email Marketing technology is matched by the industry’s most proactive and response support services. To learn more about SalesNexus, visit

Questions and Answers

Ask our experts your Online Business related questions here…


200 Characters left

I understand that Republicans/Conservatives are against Socialism. Instead of the government trying to ‘fix’ the recession, what capitalistic free market solutions do the republicans have in…
What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
What is the easy way of Email marketing?

Rate this Article


0 vote(s)




0) {
ch_selected = Math.floor(Math.random()*ch_queries.length);
if(ch_selected == ch_queries.length) ch_selected–;
ch_query = ch_queries[ch_selected];
ch_query = document.title;


Article Tags:
email marketing, email marketing services, email marketing software

Related Videos

Related Articles

Latest Online Business Articles

6 Helpful Tips for Email Marketing Success

Clarissa discusses 6 helpful tips to make your email marketing efforts pay off. Good luck! (02:07)

Review of Mad Mimi Email Marketing

Mad Mimi offers all the tools you need to get your email marketing message out. It’s great for both the first time user and the experienced email campaigner. (03:23)

The Importance of Simplicity in Email Marketing

When you’re emailing your list you don’t want to inundate them with a variety of topics and ideas. Assuming you’re trying to provide information and optionally get some action, you should only have one major topic and no more than two small topics. (01:12)

The Importance of Consistency in Email Marketing

When you send your emails out consistently, every week, or two weeks, etc. you open rate will be consistently high because your subscribers are, if not looking forward to your email, expecting it. (01:45)

The Importance of Clarity in Email Marketing

When you’re writing your emails, you must be specific as to what you want the person reading the email to do. You must make it very clear so they will take the action you want. (00:00)

Real Estate Email Marketing- Related Hint For Email Marketing Program

If you’re looking for info about real estate email marketing, you will find the below similar article actually useful. It gives a refreshing perspective that is much related to real estate email marketing.

Hitesh Gulatil

Internet Marketingl
Apr 27, 2011

Mass Email Marketing- Related Information For Email Marketing Software Free

I’m positively sure your hunt for mass email marketing has come to a close as you read this article. Yes, gone are those days when we must search constantly for mass email marketing information.

Hitesh Gulatil

Apr 27, 2011

Permission Email Marketing- Assistive Guidepost For Email Marketing Solution

If your major interest is data related to permission email marketing or any other like email marketing campaigns,video email marketing software, fashion poses drawings or video email marketing club, this essay can prove beneficial.

Hitesh Gulatil

Marketing Tipsl
Apr 27, 2011

Email Appending, Business list services : Originlists

Origin Lists provides a complete suite of premier Data Appending Services and Business List Services through which businesses can add missing and valuable information to their database.

As a part of data appending service, we take our client’s database and match it against our database, for adding in missing contact information like Contact Name, Email Address, Job Title, Phone Number, Fax Number, Direct mail Address, wherever is required.

Using our List services, our clients can obtain the ri

Scott Jamesl

Press Releasesl
Mar 19, 2009

Viral Marketing Software – Dubai Email Marketing â?? List of Email Marketing Software

Email marketing is done with lots of email addresses with different categories and then sent to the email to specified region in bulk method. In Email marketing there are some points are important that are like reporting of bouncing email, conversion rate and delivered email also.

Tom Millerl

Viral Marketingl
Oct 13, 2009

Atomic Email Studio 8.40 – professional email marketing tool for beginners

AtomPark Software Company announced the release of the new version of Atomic Email Studio 8.40.


Jun 08, 2011

Points To Note If You Want To Earn Money Blogging

Nowadays, many people have turned to commercializing their goods online. This is by far the most popular method of advertisement in the modern world. In order to achieve good results, one has to have an intellectual and a very sharp mind. Although it is expensive to have your own site to market your stuff, you must not be discouraged. You can try to use a blog because it is easier to use and is cheap. All that matters is that you have clear and quick mind to help you set it up successfully.

Tony Newtonl

Online Businessl
Sep 15, 2011

Sell Your Products In Digital Products Friendly Service Instead Of Cautious, Documents Burden Credit Card Gateways

You have created a great software or ebook product that you would like to sell online… However, your business is new and you can’t get a payment processing service. Don’t worry – there is a solution for you!

Egidijus Andreikal

Online Businessl
Sep 15, 2011

Clickbank Money

you need to know where and how to promote these products or you will be back at square one, making no money! First thing I do is…


Online Businessl
Sep 15, 2011

Australian Directory – What the Directory Offers

There are two kinds of internet directories: the free and the paid. A lot of people say that the free directories are inferior in quality while the other people say this is not true.


Online Businessl
Sep 15, 2011

Methods To Make Money Online

Some methods include writing articles and submitting them to article directories. Others include making a you tube video on the topic that interests you, then advertising your clip.


Online Businessl
Sep 14, 2011

Add new Comment

Your Name: *

Your Email:

Comment Body: *


Verification code:*

* Required fields


Your Articles Here
It’s Free and easy

Sign Up Today

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

craiigklein has 1 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Arts & Entertainment
Food and Beverage
Home and Family
Home Improvement
News and Society
Self Improvement
Sports and Fitness


Ask an Expert
Business Ideas
Business Opportunities
Customer Service
Home Business
Human Resources
International Business
Non Profit Organizations
Online Business
Project Management
Public Company
Public Relations
Six Sigma
Small Business
Strategic Planning
Team Building


Need Help?
Contact Us
Submit Articles
Editorial Guidelines

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

RSS Builder
Link to Us

Business Info

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by, All rights reserved.

About SalesNexusSalesNexus, located in Houston, Texas is a privately held software development company dedicated to customer relationship management (CRM), sales force automation and marketing automation for small- to mid- size businesses. The SalesNexus web based CRM enables sales teams to generate more leads, close more sales and keep customers longer.  SalesNexus’ unique combination of CRM and Email Marketing technology is matched by the industry’s most proactive and response support services. To learn more about SalesNexus, visit

Article from

Related Email Marketing Articles

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

Get Adobe Flash player
Powered by WordPress Lab