Saturday, January 30, 2016

Enlarging Sales Leads With Lead Generation Marketing

August 8, 2011 by  
Filed under Uncategorized

Marketing has evolved its ways from the old marketing mind-set, focused on the providers business and pushing messages to their audience which they dictated, into a new promoting mind-set which refocuses on understanding the audience in great depth and using messages that talk about their world, issues and needs.

And for the first time marketing has aligned itself with sales, as its becoming more about quality exchanges, audience engagement, perspective and persuasion which takes folk from your content to somebody that’s a possible client or sales lead.

Why Online Lead Generation Is Crucial

As much of today’s marketing is now being done online, the Web has empowered consumers to make better buying decisions than ever before and embody more choice. At the same time its possible for providers to engage in close proximity with their key audiences, understand who they may be and even induce those audiences to help promote their cause, all with the help of technology.

In truth technology and automation is enabling businesses to hold marketing operations accountable for delivering real quantified business results like sales leads, as its possible to understand in detail what activity generates the most profitable results and focuses activity on those areas.

Make Marketing Accountable For Lead Generation

With technology comes diversity, so a more holistic or integrated approach to marketing is required that allows more to be done with less effort. Increasingly the way search engines like Google rank the content of sites and individual pages is to look at multiple factors like the content itself, the incoming links, the diversity of referring sources and the freshness of that content so once more a technique that can address multiple online channels will have the best effect.

As old b2b marketing concentrated on sending out message, new marketing refocuses on drawing potential customers to you by ensuring your business can be found online, aka inbound marketing.

Its a more strategic approach that generates qualified sales leads from people who are actively searching around for your services and related content. Potential customers then identify there sales readiness by engaging with your content at different levels.

Getting Leads From Your B2B Marketing

When you’ve got folk coming to your internet site from search and social media you need to convert that traffic into potential sales leads.

The kinds of leads you can generate will change based on the effectiveness of your offer, the info you ask for in exchange and the type and amount of requests a possible customer makes from you. Much of this will rely upon how clearly you understand your audience and what it is they really need from you. From this you can build your offer and make it easy for folk to see how they access it.

Your offer must be presented on a landing-page that’s specifically designed to help turn visitors into leads which you can later segment and organise in terms of level of importance. With the proper combination of offers, calls to action and landing pages you can establish a filtering mechanism for lead generation.

If you increase and combine the amount of offers you put forward, with the traffic you generate and the follows up you do, it’ll increase the quantity of sales leads your marketing generates and as you improve what you’re doing the quality of sales leads will also improve.

Nic Windley is a sales and promoting strategist with eB2BLeads a B2B Promoting Agency providing advice and execution on subjects like lead generation.

categories: lead generation,sales leads,b2b leads,lead generation marketing

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