Thursday, October 23, 2014

Mystery Shopping Company Offers Paid Opportunities for Fliers Looking to Beat the Boredom at the Airport

October 24, 2011 by  
Filed under Twitter Marketing


Secret Shopper at Airport


Boulder, Colo. (PRWEB) August 23, 2011

With flight delays commonplace and heightened security measures creating larger buffer times between arriving at the airport and boarding a plane, U.S. air passengers are spending more and more time at airports playing the waiting game. What might be unknown to many, however, is that there is a way to profit during that airport downtime—getting paid to try out an airport restaurant or retailer and report back on the experience.

North America’s largest mystery shopping firm, Market Force Information, is hiring air travelers for a new program rolling out to more than 100 airports across the country, including LAX, LGA, JFK, DCA, DFW, MIA and many others. Market Force’s mystery shoppers operate as independent contractors who collect valuable market research in exchange for free meals, services and some extra spending money. They have the flexibility to schedule their own assignments, so they can do as many or few as they like and coordinate them around their travel plans.

Travelers interested in participating in Market Force’s new airport mystery shopping program can sign up online at http://www.marketforce.com/airport

“Mystery shopping makes me feel that I’m really making a difference in customer service, and it doesn’t hurt that I can earn some extra money to boot,” says mystery shopper Delores Pearson. “An airport is a situation where you naturally have a good deal of time on your hands just waiting, and mystery shopping is the perfect way to spend that time productively enjoying a free meal or product and getting paid for it.”

Mystery shopping is a $ 600 million business in North America alone, according to the Mystery Shopping Providers Association, and has paid members of the public for over 50 years in exchange for their in-store observations. Mystery shoppers provide feedback about their experiences by answering a short questionnaire, are reimbursed for any required purchases and are typically paid between $ 10 and $ 20 per assignment. Airport assignments range from grabbing a quick meal, to purchasing a gift from one of the many retail outlets, or even indulging in a couple of drinks at a champagne & caviar bar. Now, the opportunity is being extended to the masses that wait patiently for their flights every day in an airport.

“The best way to provide honest feedback to big consumer brands is to ask the consumers themselves,” said Janet Eden-Harris, chief marketing officer for Market Force. “Market Force is looking for regular airport travelers – those travelers who, in capricious travel times, are spending more time on the concourse. It’s a great win-win: consumers get paid to eat or shop, and brands get first-hand feedback on how well they’re meeting consumer expectations.”

About Market Force Information

Market Force Information, Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 120 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer intelligence solutions – from 300,000 field associates, to real customer surveys, to proprietary decision support tools – that provides a holistic view of the customer’s on-site experience and identifies the actions required at the store level to increase customer loyalty and improve financial performance. For more information, please visit: http://www.marketforce.com and follow us on Twitter @MarketForce.

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