Wednesday, March 4, 2015

(Ruth Sherman) on (Schwartzenegger) & Personal Branding – Public Speaking, Media Training

June 15, 2011 by  
Filed under Personal Branding I’m never surprised when famous people behave badly. They’re only human after all, and their behavior is usually not any different from the population at large. What continues to amaze me, however, is how oblivious they become to the prospect of getting caught and the tremendous damage this ignorance can do to a personal brand. I want to focus on Arnold Schwartzenegger, who admitted to fathering a child of a member of his household staff 14 years ago and the method by which he came clean. In order to run for Governor of CA, Schwartzenegger, with the help of powerful friends and his own family, successfully beat back allegations that he had habitually sexually harassed women throughout his acting career.In doing so, he formed a bond and a trust with the public, who were led to believe he was that double-threat, a successful business person AND loyal family man. (We insist our politicians have “family values.”) I would argue that this trust was broken not so much by the behavior itself, but by the decision he made to keep the secret from the very people it would impact most — his wife and children — until he left office — that is until it was good and convenient for him. All those “truths,” just lies! Poof goes the brand! We can all learn from watching these types of stories unfold, even if we’re not famous. First, if you’re in a business and something goes wrong, the media will converge. You have to be ready. Have a plan in place. Second, do it quickly
Video Rating: 0 / 5

Dan Schawbel is recognized as the leading authority on personal branding. With over 900000 results for his name in Google, Fast Company calls Dan Schawbel “A personal branding force of nature” and The New York Times calls him “A personal branding guru.” Recently, BusinessWeek named Dan Schawbel as “One of twenty people that entrepreneurs should follow on Twitter,” alongside Richard Branson and Details Magazine cited Dan as one of “Five internet guru’s that can make you rich” alongside Seth Godin. In 2007, Dan Schawbel helped create one of the first social media positions in a Fortune 500 company. As a brand futurist, Dan Schawbel was one of the first bloggers to have his own iPhone application. Dan Schawbel is also the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success. Me 2.0 made the “Amazon Top 100 Business Book Bestsellers” list when it came out and was the #1 job-hunting book. It also made the New York Times summer reading list for job seekers, was one of three social networking books recommended by Shape Magazine, was named the “#1 Career Book of 2009″ by The New York Post and is being translated into several languages. Dan Schawbel is the founder of the Personal Branding BlogĀ®, which was voted the “#1 Job Blog” by Careerbuilder in 2008, is an AdAge top 30 marketing blog and is syndicated by Reuters, Forbes and other major networks. Dan Schawbel is also the publisher of Personal Branding MagazineĀ® and the Student Branding

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

Get Adobe Flash player
Powered by WordPress Lab