Saturday, October 4, 2014

Social Media Marketing Is A Crucial Tool For Insurance Companies

August 30, 2011 by  
Filed under Social Media Marketing

Even if you own an insurance business and have a tendency to go more ‘traditional ‘ routes like distributing fliers, social media marketing should be a big part of your online marketing campaign.

There are plenty of benefits to using social media as a good tool for insurance agents, and it can achieve a quite a few things for you:

*It enables your customers to know you, your products , your business, and see a less ‘rigid ‘ business presence.

*Social media accounts provide yet One more way for you to speak and have interaction with clients, whether they’re existing clients or prospects. Social media is a very good way to increase the quantity of online insurance leads you are able to generate.

*Social media is An alternate way to gain an online presence, which is of the greatest importance now since consumers tend to judge the knowledge and experience of firms based primarily on what they read about a business on the internet. As you frequently update your accounts with links to your blogs, articles you have written or are featured in, or other important information you are showing expertise.

*Sometimes when an individual is performing a search for something, social media accounts will show up also, and since we are living in a social media demented world, the chance of the person clicking on it is high, so, the individual will find you and your link filled social media pages.

*It’s an alternate way to determine success and how you rank as a resource, respectable business to use, and more since you can watch how many proponents you have gained, the level of interaction, and impressions your post has made. You can see stuff like whether your posted links are being shared by other users; again, proving your expertise.

Many giant insurance firms have jumped on the social media bandwagon, but smaller ones remain nervous to do so. Consider this though: a Mintel Comperemedia survey shows that 10 percent of 25 to 34 year olds research insurance firms on social media sites.

If you are a little agency, what do you have to lose by trying it? You only have something to gain; new customers, and most likely, new patrons from a demographic that has the capability to stay with you for a very long time.

At Top Pick Leads we all know that Mortgage Life Insurance Leads and other Internet insurance leads could be a tried and tested staple of a successful insurance agent’s business. They can end up in a lucrative revenue stream or they can be a dear drain on your position. Which explains why we have reviewed the big online Insurance lead providers. Visit our site now to find out who we chose as our TOP PICK providers.

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