Thursday, October 23, 2014

Top B-School Prof Featured in Free Webcast on Effective Marketing for the Economic Recovery

December 8, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) December 4, 2009 MarketingNPV and the American Marketing Association announce the third installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Dave Reibstein, Wharton School, University of Pennsylvania and Author of Dynamic Competitive Strategy will present “Effective […]

Top B-School Prof Featured in Free Webcast on Marketing Metrics and Measuring Marketing

November 8, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) January 7, 2010 MarketingNPV and the American Marketing Association announce the fourth installment in their webcast series featuring some of todays leading business school professors on measuring marketing and improving the return on marketing investments. Professor Paul Farris from the Darden School of Business at the University of Virginia will present 50+ […]

Top B-School Prof Featured in Free Webcast on Defining and Measuring Customer Lifetime Value

September 23, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) March 11, 2010 MarketingNPV and the American Marketing Association announce the sixth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Don Lehmann from the Columbia Graduate School of Business and author of Managing […]

Strategic Intelligence Processes at Five Large Companies Featured in GIA White Paper 1/2008 on MI for Strategic Planning

May 18, 2011 by  
Filed under Link Marketing

Helsinki, Finland (PRWEB) January 26, 2008 Global Intelligence Alliance Group, a global leader in customized Market Intelligence services and solutions, is proud to launch its newest publication, the 1/2008 White Paper on “Market Intelligence for the Strategic Planning Process — Case Examples”. The new White Paper moves forward on the popular 1/2007 GIA White […]

Measuring Social Media Marketing Featured in Upcoming Webcast

December 25, 2010 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) October 26, 2010 MarketingNPV and the American Marketing Association announce the 11th installment in their webcast series featuring some of today’s leading business school professors and thought leaders on measuring marketing and improving the return on marketing investments. Pete Fader, Professor of Marketing, Co-Director, Wharton Interactive Media Initiative, Wharton […]

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