Saturday, October 4, 2014

Top B-School Prof Featured in Free Webcast on Marketing Metrics and Measuring Marketing

November 8, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) January 7, 2010 MarketingNPV and the American Marketing Association announce the fourth installment in their webcast series featuring some of todays leading business school professors on measuring marketing and improving the return on marketing investments. Professor Paul Farris from the Darden School of Business at the University of Virginia will present 50+ […]

Top B-School Prof Featured in Free Webcast on Defining and Measuring Customer Lifetime Value

September 23, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) March 11, 2010 MarketingNPV and the American Marketing Association announce the sixth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Don Lehmann from the Columbia Graduate School of Business and author of Managing […]

Twitter Marketing Analytics: Strategies for Measuring & Optimizing

March 11, 2011 by  
Filed under Twitter Marketing

Twitter Marketing Analytics: Strategies for Measuring & Optimizing List Price: $ 250.00 Price: $ 230.48 [wprebay kw="twitter+marketing" num="48" ebcat="-1"] [wprebay kw="twitter+marketing" num="49" ebcat="-1"]

Webcast: Everything Known about Measuring Marketing Effectiveness in One Hour?

January 22, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) January 4, 2011 MarketingNPV and the American Marketing Association announce the 12th installment in their Meeting of the Minds webcast series featuring some of today’s leading business school professors and thought leaders on measuring marketing and improving the return on marketing investments. Professor Dominique (Mike) Hanssens, Bud Knapp Professor […]

Measuring Social Media Marketing Featured in Upcoming Webcast

December 25, 2010 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) October 26, 2010 MarketingNPV and the American Marketing Association announce the 11th installment in their webcast series featuring some of today’s leading business school professors and thought leaders on measuring marketing and improving the return on marketing investments. Pete Fader, Professor of Marketing, Co-Director, Wharton Interactive Media Initiative, Wharton […]

Effective Email Marketing with Integrated Technology & Measuring for Business Success

March 24, 2010 by  
Filed under Email Marketing

Introduction Many organizations are utilizing email marketing as part of their internet marketing strategy.  There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc.  In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons.  […]

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