Thursday, October 23, 2014

Top B-School Prof Featured in Free Webcast on Effective Marketing for the Economic Recovery

December 8, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) December 4, 2009 MarketingNPV and the American Marketing Association announce the third installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Dave Reibstein, Wharton School, University of Pennsylvania and Author of Dynamic Competitive Strategy will present “Effective […]

Top B-School Prof Featured in Free Webcast on Marketing Metrics and Measuring Marketing

November 8, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) January 7, 2010 MarketingNPV and the American Marketing Association announce the fourth installment in their webcast series featuring some of todays leading business school professors on measuring marketing and improving the return on marketing investments. Professor Paul Farris from the Darden School of Business at the University of Virginia will present 50+ […]

Top B-School Prof Featured in Free Webcast on Defining and Measuring Customer Lifetime Value

September 23, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) March 11, 2010 MarketingNPV and the American Marketing Association announce the sixth installment in their webcast series featuring some of today‚Äôs leading business school professors on measuring marketing and improving the return on marketing investments. Professor Don Lehmann from the Columbia Graduate School of Business and author of Managing […]

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