Friday, October 17, 2014

Top B-School Prof Featured in Free Webcast on Defining and Measuring Customer Lifetime Value

September 23, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) March 11, 2010 MarketingNPV and the American Marketing Association announce the sixth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Don Lehmann from the Columbia Graduate School of Business and author of Managing […]

Latest Issue of MarketingNPV Journal Looks at Customer Franchise Value (CFV): Bridging Short- and Long-Term Investments in a Financial Context

February 15, 2011 by  
Filed under Link Marketing

Latest Issue of MarketingNPV Journal Looks at Customer Franchise Value (CFV): Bridging Short- and Long-Term Investments in a Financial Context Princeton, NJ (PRWEB) April 3, 2007 The latest issue of MarketingNPV® Journal takes a closer look at customer franchise value […]

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