Thursday, October 23, 2014

Top B-School Prof Featured in Free Webcast on Effective Marketing for the Economic Recovery

December 8, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) December 4, 2009 MarketingNPV and the American Marketing Association announce the third installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Dave Reibstein, Wharton School, University of Pennsylvania and Author of Dynamic Competitive Strategy will present “Effective […]

Top B-School Prof Featured in Free Webcast on Marketing Metrics and Measuring Marketing

November 8, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) January 7, 2010 MarketingNPV and the American Marketing Association announce the fourth installment in their webcast series featuring some of todays leading business school professors on measuring marketing and improving the return on marketing investments. Professor Paul Farris from the Darden School of Business at the University of Virginia will present 50+ […]

Top B-School Prof Featured in Free Webcast on Defining and Measuring Customer Lifetime Value

September 23, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) March 11, 2010 MarketingNPV and the American Marketing Association announce the sixth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Don Lehmann from the Columbia Graduate School of Business and author of Managing […]

Top B-School Professor Discusses Quantifying Cross-Channel Effects of Online and Offline Marketing Efforts in Upcoming Webcast

September 21, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) June 9, 2010 MarketingNPV and the American Marketing Association announce the ninth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Koen Pauwels, Associate Professor, Ozeygin University, Istanbul, Turkey and Tuck School of Business, […]

“Facebook Advertising: How to Build, Test, Optimize for Success” – Webcast July 19 at 1 PM EDT

August 10, 2011 by  
Filed under Facebook Marketing

Facebook Advertising – Live Webcast July 19 Redding CT (PRWEB) July 07, 2011 On Tuesday, July 19 at 1 PM EDT Search Marketing Now presents “Facebook Advertising: How to Build, Test, Optimize for Success,” a free webcast featuring Addie Conner of SocialCode Inc. This webcast is free and is sponsored by Acquisio. […]

Diageo CMO Shares Secrets of Worldwide Marketing Measurement in MarketingNPV’s Measured Thoughts Webcast Series

February 11, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) February 22, 2008 MarketingNPV announces the availability of the latest installment of the Measured Thoughts video webcast series featuring a one-on-one conversation with Diageo’s CMO, Rob Malcolm. Measured Thoughts is hosted by Dave Reibstein, William Woodside Professor of Marketing at Wharton School of Business, and managing partner at MarketingNPV. […]

Webcast: Everything Known about Measuring Marketing Effectiveness in One Hour?

January 22, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) January 4, 2011 MarketingNPV and the American Marketing Association announce the 12th installment in their Meeting of the Minds webcast series featuring some of today’s leading business school professors and thought leaders on measuring marketing and improving the return on marketing investments. Professor Dominique (Mike) Hanssens, Bud Knapp Professor […]

Measuring Social Media Marketing Featured in Upcoming Webcast

December 25, 2010 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) October 26, 2010 MarketingNPV and the American Marketing Association announce the 11th installment in their webcast series featuring some of today’s leading business school professors and thought leaders on measuring marketing and improving the return on marketing investments. Pete Fader, Professor of Marketing, Co-Director, Wharton Interactive Media Initiative, Wharton […]

clickz youtube Webcast: Marketing With Video

March 30, 2010 by  
Filed under Video Marketing

Learn how marketers and agencies for ZAGG Inc., Borla Performance Industries, and Wawa used video to drive results for their businesses in this webcast, co-hosted by youtube and clickz. Presenters discuss best practices for Promoted Videos, invideo Overlay Ads, Call-to-action overlays, youtube Insight, and youtube Video Targeting Tool (beta).

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