Saturday, October 4, 2014

The Basics of Intelligent Planning for Your First Local Facebook Ad Campaign

October 2, 2011 by  
Filed under Marketing

You can add a potent force to your business by taking a serious look at Facebook advertising. Yes, of course you can still do ad runs elsewhere, but for now and the foreseeable future this is the place to be. You can truly drill down into your audience and target your ads directly toward the best prospects. However keep in mind that you will need to get a lot of things right in order to see the best results, but many tools will be at your disposal. After all, you should strive to get an optimum performance out of your ads and achieve a higher return on your investment. This article will share some secrets of mobile site design.

First and foremost, understand that Facebook advertising like any other advertising is all about experimenting. This is really advertising and copywriting 101, the basics, and that is why it makes a huge difference to learn those skills. If you have never, ever heard of A/B split testing, then you need to learn more even though it is really very simple to do. As you split test, you will continually fine-tune your ads until no more improvements can be made. You could say that a great degree of your success with Facebook advertising depends on how well you work on split testing your ads.

Just about everybody has friends at Facebook, and that is a fact that you need to keep in mind. In a way, you’re using the peer pressure for your advantage here, which isn’t a bad thing. Well, just imagine how it looks when you ad is served, and folks can see that others have “liked” your ad. Keep in mind the social nature of this site, and then try to use as many resources as you can to play off that fact.

Facebook is like Google in that both use a process whereby a human checks out your ad and either approves or rejects it. You will need to just chill out and be patient during this period. It might take an hour or more sometimes before it goes live. Since this is a live human process, then just be patient if there is any kind of hold-up or mistake.

You can actually have an advertising campaign up pretty fast, and that helps to make it newbie friendly. What is also very cool is that you do not need a ton of money to get started or stay in the game, and you can simply keep reinvesting your money back into it. If you like the idea of this, then learn more about copywriting and writing short ads because that will help your CTR.

Keep an eye on sms text message marketing.

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