Friday, October 17, 2014

Top B-School Prof Featured in Free Webcast on Marketing Metrics and Measuring Marketing

November 8, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) January 7, 2010

MarketingNPV and the American Marketing Association announce the fourth installment in their webcast series featuring some of todays leading business school professors on measuring marketing and improving the return on marketing investments. Professor Paul Farris from the Darden School of Business at the University of Virginia will present 50+ Metrics Every Marketer Should Master on January 14, 2010.

The Meeting of the Minds webcast series, features marketing faculty from top business schools throughout the world sharing their experience from the boardroom and the classroom about how marketers can better demonstrate the value marketing creates for shareholders. In this installment, Professor Farris will offer an update on the soon to be released 2nd edition of the book 50+ Marketing Metrics Every Marketer Should Master. Hell discuss the additions and changes to the key metrics shaping marketing measurement and share new research into who is using which types of marketing metrics and how.

This free webcast will take place on January 14, 2010. Join the thousands of marketers around the world participating in these online events. For more information and to register for this and other webcasts in the Meeting of the Minds series, please visit:

MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in marketing strategy or tactics. MarketingNPV maintains the world’s largest online archive of articles and resources focusing on measuring marketing, and publishes MarketingNPV Journal quarterly.


Tina Anagnostis

(908) 439-2891


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