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Top B-School Professor Discusses Quantifying Cross-Channel Effects of Online and Offline Marketing Efforts in Upcoming Webcast

September 21, 2011 by  
Filed under Link Marketing

Princeton, NJ (PRWEB) June 9, 2010

MarketingNPV and the American Marketing Association announce the ninth installment in their webcast series featuring some of today’s leading business school professors on measuring marketing and improving the return on marketing investments. Professor Koen Pauwels, Associate Professor, Ozeygin University, Istanbul, Turkey and Tuck School of Business, Dartmouth will present, “Where’s the Biggest Bang for your Buck? Quantifying Cross-Channel Effects of Online and Offline Marketing Efforts” on June 15, 2010.

The Meeting of the Minds webcast series features marketing faculty from top business schools throughout the world sharing their experience from the boardroom and the classroom about how marketers can better demonstrate the value marketing creates for shareholders. In this installment, Professor Pauwels will explain how managers can use buying process data to quantify cross-channel and long-term effects of marketing actions on profits, both offline and on. The resulting insights are often surprising, and implementing them has yielded higher profits.

This complimentary webcast will take place on June 15, 2010. Join the thousands of marketers around the world participating in these online events focusing on marketing measurement. For more information and to register for this and other webcasts in the Meeting of the Minds series, please visit: .

MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources. The firm uses processes and tools tuned to measure the payback on marketing investments, track the right marketing metrics, and forecast the economic impact of changes in marketing strategy or tactics. MarketingNPV maintains the world’s largest online archive of articles and resources focusing on measuring marketing, and publishes MarketingNPV Journal quarterly.


Tina Anagnostis

(908) 439-3349


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