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Video Marketing Grader Results in: Technology Beats Consumer Brands, No Clear Leaders Yet

August 11, 2011 by  
Filed under Video Marketing

Cambridge, MA (PRWEB) January 24, 2011

Pixability, a video marketing company catering to growing businesses, today announced the launch of its free video marketing effectiveness scoring tool the Pixability Online Video Grader. Along with the launch of the tool, Pixability issued the results of its first Business Video Grader report scoring video marketing efforts among select Dow 30 companies as well as other leading brands. Although the technology and financial services sectors are showing ahead of consumer product companies, the survey found that no industry is setting the golden standard for successful online video marketing yet.

“Our Online Video Grader is the first video how-to tool of its kind empowering business owners and marketing professionals to make the best out of their available video resources,” says Bettina Hein, founder and CEO of Pixability. “To paraphrase MarketingProfs’ Ann Handley, video marketing is like high school sex – everyone is trying to do it, but no one is doing it well. Our mission is to make video marketing easy and effective for businesses.”

The Pixability team’s first Video Grader Report focused on a mix of business-to-business and business-to-consumer brands from among select Dow Jones Industrial Average and other leading brands. In the lead were IBM (80) and Starbucks (82) while Bank of America (42) and McDonalds (40) trailed far behind, indicating that a company like McDonalds, which traditionally has done very well with TV commercials, is missing out on key web video opportunities.

For the full Video Grader Report, click here

Or for Pixability’s own take on the report, check out the Pixability Blog

About the Pixability Video Grader:

Designed to help companies maximize their video marketing potential, the Pixability Video Grader provides tangible suggestions for optimizing video content across websites, YouTube and search engines. The Pixability Video Grader can also be used for competitive video tracking and benchmarking.

Pixability’s Video Grader measures the video marketing effectiveness of companies using a proprietary algorithm that represents industry best practices. The Grader calculates a video marketing score between zero and 100 using data points like the number of Google Video search results, YouTube views, video metadata, and video presence on a company’s website. For instance, a video grade of 98 indicates that a company is using videos to market its business very effectively — generating a lot of attention and getting high visibility in search engine results.

Also new from Pixability: All-in-One Video Marketing Software

The Video Grader was released as part of the new Pixability Video Marketing Software. This new online platform takes the guesswork out of video marketing. Now, with a few clicks of the mouse, companies can easily create and publish videos on their website, include them in marketing e-mails, YouTube and Facebook, as well as optimize video for search engine results. For those companies interested in participating in Pixability’s Video Marketing Software trial, please visit

About Pixability:

Pixability specializes in video marketing for growing businesses and non-profit organizations. Pixability makes it affordable and easy to create professional web videos as well as publish and promote them across websites, emails, search engines and social networks such as Facebook and YouTube. Headquartered in Cambridge, MA, Pixability was founded in 2008 and recently won the Small Business Summit Hot Tech Award.

Press Contact:

Rob Barry


(707) 969-7420

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